And the visual obtrusiveness of actual Coinbase User List codes on screen could lead more mobile consumers to adopt the scannable technology. QR codes have experienced something of a second wind during the pandemic as a Coinbase User List low-contact means for consumers and businesses to interact. Access to Cheetos’ snapcodes will be limited to when the commercial airs live during the game’s third quarter and all day Sunday on the YouTube version of the spot. The idea of “stealing” from the ad ties into broader themes Cheetos is pushing with its Super Bowl campaign.
The 60-second spot stars real-life Coinbase User List celebrity couple Mila Kunis and Ashton Kutcher as Kutcher accuses his wife of eating his Cheetos. Kunis repeatedly pleads “It Wasn’t Me,” a reference to the 2001 hit single by Shaggy, who initially appears in the ad as her counsel and later updates his song with a verse unique to the Coinbase User List creative. Cheetos will give away 100,000 bags of Crunch Pop Mix, a blend of Cheetos Popcorn and Cheetos Crunchy variants, as part of “Snap to Steal.” The brand is running other mobile-minded activations promoting the product that debuted last month, which ties into a larger master brand campaign called “It’s a Cheetos Thing.
An out-of-home ad in Brooklyn, New York, features a QR code that can be scanned to win a free bag of Crunch Pop Mix through Feb. 7. During the big game, Cheetos mascot Chester Cheetah will tweet every time there is a turnover to Coinbase User List give followers the chance to win brand swag. Following the Super Bowl, Cheetos will encourage TikTok creators to produce and share their own interpretations of its big game ad, according to a press release. The snack category has performed well during the pandemic as people pantry-load and gravitate toward comfort food.